the power of amplifying your voice

Beyond Facts and Figures: The Magnetic Pull of Storytelling in Sales and Persuasion of a Catchphrase for Your Brand | Ep 161

Podcast| Speaking
July 30, 2023•1 min read

“Storytelling has been around for generations and the human brain loves a good story.” - Laurie-Ann Murabito

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Stories sell ideas, products, services, and beliefs! Tell the right story.

Let's unlock the transformative potential of storytelling, revealing its ability to captivate hearts and minds, and ultimately, to persuade.

As we delve into the essence of storytelling, we discover that these narratives act as mental picture books, skillfully painting scenarios that enable our audience to step into the very heart of our story. They see, hear, and feel themselves immersed in its narrative tapestry, forging a powerful connection that leaves an indelible mark.

Learn how you can become like the best leaders, influencers and speakers by using stories to make your point.

Check out what you’ll learn:

  • 81% of people want to write a book and share their stories. Few actually write or decide to tell their story and why you don’t need to be a part of that group.

  • How stories need to be a part of your selling cycle and used when leading and influencing others.

  • What your audience “sees” when they hear your story and the evidence it gives them.

PLUS, why do you only need a few stories to tell again and again?


Resources mentioned in this episode:

public speaking podcastsbest public speaking podcastsLaurie-ann murabitohow to write a speechstorytelling for businesshow to craft a storymemorable storieshow to tell a great story
Speaking is the FASTEST way to build your business. I'm a public speaking coach, who works with coaches, consultants, and service providers to help them write and deliver amazing presentation to use as their best form of marketing and become the go to person in their industry. As a sought after professional speaker with over 25 years of speaking on leadership, personal development, and becoming a recognized authority in any industry. I've authored 2 Amazon best sellers and several workbooks on the topics of leadership and emotional intelligence.

Laurie-Ann Murabito

Speaking is the FASTEST way to build your business. I'm a public speaking coach, who works with coaches, consultants, and service providers to help them write and deliver amazing presentation to use as their best form of marketing and become the go to person in their industry. As a sought after professional speaker with over 25 years of speaking on leadership, personal development, and becoming a recognized authority in any industry. I've authored 2 Amazon best sellers and several workbooks on the topics of leadership and emotional intelligence.

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