The Psychology of Choice: Helping Prospects Hire You Now [Part 2] | Ep 246
“Overwhelming your customers is a sure fire way to make ZERO sales.” - Laurie-Ann Murabito
Bombarding your clients with a menu of choices, leads to lifeless sales numbers. Less really can be more when it comes to offering services and speeches.
Unlock the secret to simplifying your business offerings and watch your client engagement soar. This episode guides you through the paradox of choice, explaining how having too many options overwhelms your customers and sabotage your sales. By narrowing down to just three core offerings, you'll discover how simplicity can lead to empowerment and decision-making satisfaction for your clients.
Simplifying your choices makes your services more approachable and helps increase conversions. Discover actionable strategies to organize your speech topics, services, and proposals to make them irresistible and easy to choose. Get ready to put into action the practical advice on structuring your offerings, so your prospective clients are less confused and more confident in their decisions.
Here's what you'll learn:
The Power of Three: Why offering three clear options can simplify decision making for your clients, creating less overwhelm and more satisfaction.
Structuring Proposals: How to categorize your offerings into basic, standard, and premium packages to cater to different client needs and budgets.
Time vs. Money: Why investing in coaches and mentors can save you time and enhance your business growth, helping you reach your goals faster.
Clear Distinctions: The importance of defining and differentiating your services and speeches so clients know exactly what they're getting.
Make it easy for clients to say yes to you and your business will thank you.
Resources mentioned in this episode:
Learn more about IN Demand Signature Speech TODAY!
Grab the FREE resource Go from Unknown to Visible.
Grab the FREE resource Directory of Places to Speak.
Grab the FREE resource Take the Stage
Follow me on Instagram: @laurieann.murabito
For more about me and what I do, check out my website.
If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you’d be a good fit for one of my coaching programs.
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