STORYTELLING SERIES: How Your Story Builds Credibility and Attracts Clients | Ep 332
Your credibility isn’t in your credentials, it’s in your stories.
Stories aren’t just for children’s books or fairy tales. They’re the secret behind why audiences remember you, connect with you, and trust you as an expert. If you’re a coach, consultant, or service provider, weaving stories into your speaking gives you the competitive edge and helps you stand out.
Anyone can rattle off a list of achievements, but it’s real-life examples and transformation moments that set you apart. The right story makes you relatable and builds instant authority, proving your value without sounding like you’re bragging. If you want clients to listen—and remember—you, it’s time to rethink how you talk about your journey.
Here's what you'll learn:
How to use authority stories to build instant credibility, so your audience sees you as the go-to expert from the very first moment
The difference between telling and selling, so you position yourself without sounding like a walking billboard
Why client success stories can break all objections in the room, so listeners imagine themselves achieving similar results with your help
The simple “transformation story” formula, so you share your expertise in a way that inspires action, not boredom
Don’t just talk about what you do, share how you got there, and be unforgettable.
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Resources mentioned in this episode:
Learn more about IN Demand Signature Speech TODAY!
Know EXACTLY what to say for more leads, clients, and bookings 17 Magic Phrases
Not sure where to begin looking? Grab the Directory of Places to Speak.
Grab the FREE resource Take the Stage
Follow me on Instagram: @laurieann.murabito
For more about me and what I do, check out my website.
If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you’d be a good fit for one of my coaching programs.
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