“Your website is a 24/7 billboard for your speaking service.” - Laurie-Ann Murabito

What should you include on the speaker page of your website?

If you're a coach, consultant or service provider looking to get booked for more speaking engagements, your website needs to do the selling for you. Conference organizers and meeting planners are actively searching for speakers, but too often they land on websites that don't clearly showcase the speaker and their topics.

Don't make them hunt to figure out if you're a speaker or what you speak about. Make it obvious with a dedicated "Speaker" page that has these 7 essential elements:

1. Speaker Website Tips: Photos

A picture is worth a thousand words, so use visuals to immediately convey your experience as a speaker. Include photos of yourself on stage delivering presentations. If you're just starting out, use screenshots or recordings from webinars, livestreams or podcast episodes you've done to demonstrate your topic expertise and speaking abilities.

2. Speaker Website Tips: Presentation Titles

Have 3 provocative enticing titles for the presentations you offer. These should be attention-grabbing, making meeting planners say "I need to hear that talk!" If you need help crafting compelling presentation titles, use AI tools like ChatGPT or Claude to brainstorm options.

3. Speaker Website Tips: Testimonials

Sprinkle your page with testimonials from previous events you've spoken at to provide social proof and make you look more credible. Even if you only have one or two currently, add them to your speaker page and build up the list over time.

4. Speaker Website Tips: Headshots

Make it easy for those booking you by having high-resolution headshot photos ready to go - color and black & white versions, facing left and right. Give them options depending on their marketing material. They'll need these images to promote you as a speaker.

5. Speaker Website Tips: Speaker Bios

Provide both short (2-3 sentence) and long biographical summaries that meeting planners can use to include your bios in the event promotional material. Offer to send a custom introduction as the date gets closer as well.

6. Speaker Website Tips: The Problem You Solve

What is the result meeting planners and conference organizers can expect from having you speak at one of their events? They're hiring you to solve a problem their attendees or members of their association are experiencing.

7. Speaker Website Tips: Booking Link

Include a way for planners to directly book a call with you to discuss potential speaking opportunities. This consultation allows both parties to vet if it's a good fit. Having an application to gather information about the event their considering you for will help you prepare for the meeting.

By having all these elements ready on a dedicated speaker page, you'll impress meeting planners and make it a no-brainer to get booked for their next event. Don't let your website be a stumbling block - turn it into a powerful marketing tool that positions you as the in-demand speaker you are.

Check out episode 197 where I dive more into what to include on your speaker website for your business.

Build your own speaker webpage:

Here is a quick checklist to get you started with you speaker website. Remember imperfect action beats inaction, get started and keep publishing.

• Gather photos of your speaking

• Compile testimonials of you speaking

• Craft 3 provocative enticing titles that build intrigue

• Create a booking link with application questions

• Listen to Episode 197 The 7 Essentials Your website Must Have To Get Booked To Speak

• Write a long and short bio for meeting planners to use