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selling from the stage by Laurie Ann Murabito

Mastering the Power of Influence and Conversion | Ep 234

August 19, 20242 min read

“THIS QUOTE NEEDS TO BE CHANGED” - Seth Godin

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234. Mastering the Power of Influence and Conversion [Selling from the Stage Part 3]

Get ready to leverage those speaking opportunities to grow your business and get positioned as an expert.

In the final episode of the "Selling from the Stage" series, we dive into the 6 principles of influence, derived from Dr. Robert Cialdini's work. Plus a few influential tidbits to apply in your personal and professional communication. We’ll break down how to harness reciprocity, scarcity, authority, consistency, liking, and storytelling to enhance your persuasive power. LYou’ll understand the importance of building rapport with your audience, the impact of tapping into audience identities, and the role of confidence in influencing others.

Here's what you'll learn:

  • The significance of reciprocity and how offering value first triggers a reaction, aiding in lead generation and client acquisition.

  • How scarcity creates urgency, driving immediate action and catering to the fear of missing out in potential clients.

  • The impact of authority and consistency in positioning yourself as a credible expert and aligning with audience values for effective communication.

  • The art of storytelling in connecting emotionally with your audience and handling objections successfully.

  • The value of turning verbs into nouns to tap into audience identities, building strong connections.

Resources mentioned in this episode:


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https://podcast.speakandstandout.com/000-transcript

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Laurie-Ann Murabito

Speaking is the FASTEST way to build your business. I'm a public speaking coach, who works with coaches, consultants, and service providers to help them write and deliver amazing presentation to use as their best form of marketing and become the go to person in their industry. As a sought after professional speaker with over 25 years of speaking on leadership, personal development, and becoming a recognized authority in any industry. I've authored 2 Amazon best sellers and several workbooks on the topics of leadership and emotional intelligence.

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