Your credibility doesn't come from your resume, it comes from your stories.

Most people skip their authority section because bragging about themselves feels uncomfortable, so they either read off a boring list of credentials or skip it entirely. Neither one gets you remembered. This episode breaks down exactly how storytelling does the job your resume never could.

Here's what you'll learn:

• The three types of stories that build instant credibility, and why each one lands differently with your audience.

• How to structure your authority section, without turning it into a boring resume.

• Why a client's transformation story works harder than your own credentials, the moment you let someone else's win speak for you.

• What makes a transformation story actually resonate, which means your audience can picture their own point A to point B.

• The homework exercise from episode 333, so next time you write a speech, you already have your best stories written down.

You're full of stories. You just haven't given yourself credit for them yet.

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Other Resources For You:

• Learn more about IN Demand Signature Speech TODAY!

• Know EXACTLY what to say for more leads, clients, and bookings 17 Magic Phrases

• Not sure where to begin looking? Grab the Directory of Places to Speak.

• Follow me on Instagram: @laurieann.murabito

• For more about me and what I do, check out my website.

• If you're looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you'd be a good fit for one of my coaching programs.

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