using other people's stages by Laurie Ann Murabito

158. The Power of Other People's Audiences: How to Save Time, Money, and Energy While Growing Your Business

July 09, 20232 min read

“Other people's audiences will help you 100X your impact.” - Laurie-Ann Murabito


The common practice is to build relationships one person at a time. But what if you were able to build relationships with a group of people, who are pre-qualified leads, through a speaking event?

Speaking is the most effective form of marketing that positions you as an expert and a person of authority in front of audiences who are pre-qualified leads for you.

How efficient would it be for your business growth to speak to people who could start following you on social media, join your email list, and get on a call with you and become clients?

In this episode, you’ll learn how to:

  • Market your business with the most effective strategy that will allow you save time, money, and energy

  • Leveraging other people’s audience (OPA) is a give and get for you and the host of that audience.

  • Sharing your story to build the elusive know, like, and trust, to build relationships efficiently.

Get ready to tell your story, share your solutions, and impact more people than you ever dreamed of!

Other helpful resources for you:


Here is a quick checklist to get you started tapping into the power of other people's audiences.

  • Create a list of all the meetings and conferences you attend monthly or annually

  • Make a list of all the memberships or associations you belong to that regularly have speacial guests or speakers

  • Reach out to the responsible person for booking speakers

  • Sign up for the Get Booked Mini Course (FREE)

  • Follow Laurie-Ann on Instagram

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