“Your audience needs know, like, and trust you before they buy.” - Brenna McGowan

Ready to take your launches to new heights?

The solution is to build anticipation and curiosity with your pre-launch. In this episode, I brought on the Queen of anticipation marketing herself, Brenna McGowan.

Brenna McGowan uses real-life examples from Apple and Taylor Swift to illustrate the power of anticipation. She shares insights on the optimal pre-sale anticipation period for courses, programs, high-end services, and memberships, and explores the use of "consideration content" to tap into the emotions and desires of potential buyers.

Here's what you'll learn:

• Understanding the psychology of teasing your audience about what’s coming, so they sit up straight and pay attention

• How to create anticipation and use storytelling in your online marketing strategies, so that prospects are salivating to buy

• Understand the key components of a successful pre-launch strategy and the impact it can have on program enrollment

• Shifting potential customers' beliefs about the offer and themselves before a launch, so that they prequalify themselves

Links for Brenna McGowan: 

• Website: https://brennamcgowan.co

• Social Media: https://www.instagram.com/brennamcgowanco/

• Facebook Group: https://www.facebook.com/groups/behindthelaunchwithbrennamcgowan

• Gift: https://brennamcgowan.co/cheatsheet/

Resources mentioned in this episode:

• Learn more about IN Demand Signature Speech TODAY!

• Grab the FREE resource Magic Phrases for More Clients, Leads, and Bookings!

• Grab the FREE resource Directory of Places to Speak.

• Grab the FREE resource Take the Stage

• Follow me on Instagram: @laurieann.murabito

• For more about me and what I do, check out my website.

• If you’re looking for support to grow your business faster, be positioned as an authority in your industry, and impact

OTHER WAYS TO ENJOY THIS EPISODE

Read the transcript

Download on Apple Download on Spotify