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Catchphrases That Convert: Your Secret Weapon in Public Speaking | Ep 320

June 02, 20252 min read

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Most people try to explain what they do with too many words and end up confusing everyone. 

What if you had a simple, memorable catchphrase that instantly told people exactly why they should care? Think of it as your secret marketing weapon, a tiny sentence that opens doors, starts conversations, and has your audiences nodding along in seconds.

A powerful catchphrase isn’t just clever branding. It helps you stand out, builds instant trust, and gets people intrigued enough to ask you for more. Use it in speeches, on podcasts, in emails, or even while introducing yourself at networking events. This one line could make you unforgettable wherever you go.

Here's what you'll learn:

  • How to craft a “sticky” catchphrase, so people instantly know what you do and want to learn more.

  • The exact formula to create your own client-attracting catchphrase, making your message clear and irresistible.

  • Real examples from coaches and consultants, showing you how a catchphrase can speak volumes in just a few words.

  • Where and how to use your catchphrase, so you become known for your unique promise everywhere you show up.

  • Why you must believe in your catchphrase, so your confidence shines through and pulls the right clients in.

Get ready to craft the one line everyone remembers—and become impossible to ignore.

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Laurie-Ann Murabito

Speaking is the FASTEST way to build your business. I'm a public speaking coach, who works with coaches, consultants, and service providers to help them write and deliver amazing presentation to use as their best form of marketing and become the go to person in their industry. As a sought after professional speaker with over 25 years of speaking on leadership, personal development, and becoming a recognized authority in any industry. I've authored 2 Amazon best sellers and several workbooks on the topics of leadership and emotional intelligence.

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