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understanding your audience by Laurie Ann Murabito

Understand Your Audience: Speaking to the Doubters, Delayers, and Deciders | Ep 304

April 07, 20252 min read

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Understanding who's in your audience is the secret to engaging everyone.

*****Book a Speaker Success Call at https://SpeakAndStandOut.com/Speaker-Success *****

Not everyone in your audience is ready to buy and that’s not a bad thing. In this episode, I’ll walk you through the three types of people sitting in every room: the doubters, the delayers, and the deciders. When you know how to speak to each one, you stop leaving money (and impact) on the table.

Whether you’re brand new to speaking or already on big stages, this episode will help you craft a message that hits home. No more guessing what your audience is thinking—you’ll be ready for them all.

Here's what you'll learn:

• Spot the delayers, so that you can gently guide them toward a confident yes

• Call out the doubters, so that they feel seen and build more trust in you

• Serve the deciders quickly, so that you don’t lose their momentum (or their sale)

Speak to the whole room, not just the ones already nodding.

*****Book a Speaker Success Call at

https://SpeakAndStandOut.com/Speaker-Success *****

*****Grab your copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

Resources mentioned in this episode:

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Laurie-Ann Murabito

Speaking is the FASTEST way to build your business. I'm a public speaking coach, who works with coaches, consultants, and service providers to help them write and deliver amazing presentation to use as their best form of marketing and become the go to person in their industry. As a sought after professional speaker with over 25 years of speaking on leadership, personal development, and becoming a recognized authority in any industry. I've authored 2 Amazon best sellers and several workbooks on the topics of leadership and emotional intelligence.

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